Marketing Manager (contract)

SUMMARY

Closing date – rolling interviews.

Contract – April – September

Based – London

Salary – £35K

Reports to – Head of Marketing and Communications

ABOUT UNDERBELLY
Underbelly is a UK-based live entertainment company founded in 2000 by Ed Bartlam and Charlie Wood that specialises in producing and programming ground-breaking theatrical productions and the creation of city-centre cultural events and festivals across the UK, USA, Asia & beyond. Underbelly, alongside ATG Productions, is the lead and originating producer of the Olivier Award winning Cabaret at the Kit Kat Club, now in its third year in the West End.

Recent productions also include Macbeth starring Ralph Fiennes and Indira Varma, The McOnie Company’s Nutcracker at the Tuff Nutt Jazz Club at Southbank Centre, La Clique in Manchester & London, Cabaret Royale at the Gaillard Centre in Charleston and the inaugural headline show at Underbelly Boulevard, Club Kabarett.

Underbelly Boulevard, our first permanent venue, opened in 2023 in the heart of Soho presenting and producing an outstanding variety of cabaret, comedy, circus, music and theatre.

Current live Events are Christmas in Leicester Square, Skate West End and Underbelly Festival, previously on London’s Southbank, at Earl’s Court and in Cavendish Square.

In 2024, Underbelly will produce The McOnie Company’s The Artist, Tweedy’s Massive Circus beginning a UK-wide tour at the RSC in Stratford-upon-Avon and the 20th anniversary of La Clique in Edinburgh and London.

One of the largest producers at the Edinburgh Festival Fringe, Underbelly is proud to have previously presented Fleabag in 2013, Six in 2018, Rob Madge’s My Son’s a Queer, (But What Can You Do?) in 2022 and Kathy & Stella Solve a Murder in 2023.

THE ROLE
Based in our London office, you’ll be an integral part of our marketing team, supporting the team in our busy summer period. This role will develop and rollout the campaign strategy and for our pop-up summer event, as well as jump in where needed across other projects.

The role will be looking after our pop-up festival site in central London, featuring a programme of shows in our Spiegeltent, outdoor bars and pop-up street food.

Responsibilities include developing the campaign, budget management, deals with ticket agencies, poster designs and rollout, paid media planning and tracking, emails to Underbelly mailing lists, website management, brand partnership implementation, PR management and more depending on the campaign.

You’ll be the key point of contact alongside the head of marketing and programming team for agencies – media, design, PR – as well as any producers and stakeholders involved in the project.

We are looking for someone who is creative, diligent and a self-starter. We need someone to come in and help the team over a busy summer period. There will be aspects of this role where you will be the main strategic lead, but there are also times where you need to be involved in the nitty gritty tasks. No two days will be the same.

KEY RESPONSIBILITIES

• Strategically developing full-scale marketing campaigns based on ticket targets, set budget and timelines.
• Developing the existing brands you are responsible for, including evolving artwork and growing audiences to achieved key sales KPIs.
• Work with external agencies – media, creative, design, PR to rollout campaign of high quality.
• Working with the Social Media and Content Officer to create content to amplify your campaigns.
• Working with the press team on earned media opportunities.
• Working with our shows to maximise their coverage across Underbelly marketing channels.
• Manage the relevant event websites.
• Create and maintain small amount of onsite signage of the festival or show in collaboration with the production department, creating assets in house using Adobe Creative Suite where required.
• Attend regular meetings with internal and external teams to assure the marketing campaigns are performing to their maximum capacity.
• Work with on-site teams to support on the exemplary running of relevant spaces including box office, F&B, site management and technical staff.
• Manage budgets effectively.

THINGS WE ARE LOOKING FOR

• An experienced marketer with good knowledge of full scope marketing campaigns
• A background in a ticket sale focused environment such as events, festivals, live music, touring comedy/theatre and venues will be advantageous.
• A keen interest in the live entertainment industry is a must.
• Experience managing marketing budgets and tracking this to KPIs.
• Sales focused with good analytical skills and the ability to interpret marketing analytics and make recommendations for improvements.
• Awareness of London cultural sectors.
• The ability to make recommendations on ticket pricing based on key show revenue targets.
• High attention to detail is crucial, as is strong copywriting skills.
• Good knowledge and experience working with social media, paid and organic.
• Creative thinker and problem solver.
• Experience in a fast-paced environment and often pressurised environment.
• Excellent communication skills both written and verbal.
• Experience using CMS-based websites.
• Experience and working knowledge of Adobe Creative Suite, InDesign, Photoshop, and film editing skills would be an advantage.
• Experience managing more junior members of a team is a bonus.

 STAFF BENEFITS

• Free entry to shows at Underbelly venues (subject to availability).
• Discount at Underbelly bars.

EQUAL OPPORTUNITIES
Underbelly is committed to reducing its environmental impacts in its everyday operations. We are also committed to maintaining the open-access policy of Underbelly. We are an equal opportunity employer and welcome applications from all sectors of the community.

It is the policy of Underbelly to ensure that no job applicant or employee receives less favourable treatment on the grounds of age, disability, sex, sexual orientation, race, religion or belief, gender reassignment, marriage or civil partnership, pregnancy or maternity, or is disadvantaged by conditions or requirements that cannot be shown to be justifiable.

We expect employees to support these commitments and to assist in their realisation.

HOW TO APPLY
Please apply here – https://underbelly.teamdetails.com/opportunity/336. Applications are being assessed on a rolling basis, please apply as soon as possible. 

Make sure to read the job spec carefully and respond to the application with this in mind. Email Lauren Carroll (laurenc@underbelly.co.uk) with any questions.

Unfortunately, due to the number of applications, only shortlisted candidates will be contacted.