Marketing Manager

Reports to: Senior Marketing Manager

Line manages: Marketing Officer

Works closely with: Marketing Director, Digital Marketing Manager, Social Media & Content Officer, producers, programming, press and partnerships

Salary: From £38,000/annum

Contract: Full-time, permanent

Location: Underbelly head office, Hatton Garden, London; regular time on site at events; some travel depending on projects; some evening and weekend work

About Underbelly

We don't follow the herd. We're committed to creating the freshest events.

Underbelly is a major UK-based live entertainment company, founded in 2000. We produce and programme acclaimed theatrical productions, live events, festivals and cultural experiences across the UK and internationally, often in site-specific and unconventional locations.

Purpose of the role

To plan and deliver integrated marketing campaigns that hit sales and audience targets across Underbelly's events and shows, while protecting and growing the Underbelly brand and the brands of the events we produce.

Key responsibilities

Campaign planning and delivery

1. Write and deliver campaign plans for assigned events and shows, from announcement and on-sale through to close.
2. Set campaign objectives and KPIs with the Senior Marketing Manager, aligned to sales targets.
3. Manage campaign budgets, tracking spend and forecasting accurately.
4. Brief and manage creative, media and print agencies and suppliers to brief, on time and on budget.
5. Plan and book above-the-line, out-of-home and print activity, working with media agencies.
6. Coordinate partnerships, promotions and ticketing offers with partners and ticketing teams.

Content and channels

1. Write and approve copy across print, digital, email, web and venue materials, keeping tone of voice consistent.
2. Work with the Digital Marketing Manager on paid digital, email and website requirements for each campaign.
3. Work with the Social Media & Content Officer on campaign content, shoots and on-site capture.
4. Work with press teams to align announcements, on-sale moments and campaign messaging.
5. Work with other departments and stakeholders to build joint messaging and content moments.

Data, reporting and insight

1. Monitor ticket sales daily during campaigns and adjust activity to protect targets.
2. Produce regular campaign reports and end-of-campaign evaluations with clear learnings.
3. Use audience data and insight to shape targeting and future planning.

Stakeholders and team

1. Act as the marketing lead for producers and partners on assigned projects.
2. Line manage, develop and support the Marketing Officer.
3. Contribute to wider team planning, brand projects and process improvements.
4. Champion access and inclusion in our marketing, so more people can find and enjoy our events.

Person specification

Essential

• At least three years' marketing experience, including running campaigns for live events, theatre, festivals or entertainment
• A track record of delivering sales-driven, multi-channel campaigns
• Experience managing budgets and briefing agencies or suppliers
• Excellent copywriting and proofreading
• Working knowledge of digital marketing: paid social, email, websites and analytics
• Confidence reading sales reports and campaign data
• Strong organisation; able to run several campaigns at once under pressure
• Warm, clear communication with colleagues and external partners

Desirable

• Experience line managing or mentoring
• Experience with ticketing or CRM systems (for example, Red61, Spektrix, Ticketmaster, Dotdigital, Mailchimp or similar)
• Experience of large-scale outdoor, seasonal or Christmas events, or the Edinburgh Fringe
• Experience with out-of-home and media buying
• Basic design or editing skills (Canva, Adobe)